Now that your social media plan is up and running, this post will cover some of the things you should be doing like being consistent, paying attention to timing, optimizing for feedback, etc., and pitfalls that could waste your efforts and maybe hurt your business. Stuff like boring, relying too much on automation tools, posting once every three months, or, the opposite, spreading yourself too thin with far too many posts.
What you will Learn
Social media can be a powerful tool, but it’s also been known to cause some issues for businesses. This post will show you how not to:
- Things to know about social media
- Dos and Don’ts of social media.
Ready to look at some of the Dos and Don’ts
The first rule of social media:
It’s not all about you:
People go online to share news, how-to tips and make themselves happy. They’re not there to hear your sales pitch—and brands that have nothing else to say tend to get boring and ignored fast.
Therefore, if you’re a business, remember that your social media followers are already interested in you. There’s no need to aggressively sell to them. Just focus on providing a good experience and keeping their attention.
So, let’s say you own a fashion store, let your followers know what’s new, what’s coming soon, and how you do what you do. You don’t have to recreate your product pages and try to push them down people’s throats.
It is not a one-way street:
Social media is where people voice their opinion, people don’t want one-way pushes crowding up their feeds. They want to be on a two-way street. They want to know that you’re listening.
Make sure you are always online to monitor when people are responding to you, and have a plan for answering comments.
Don’t spread yourself too thin
With all the networks out there, there are almost unlimited opportunities to talk to customers, but those conversations take time.
If you’re not careful, you’ll get overwhelmed trying to juggle too many sites. Focus on the ones that matter most and branch out as it makes sense and as you can handle it.
Don’t rely on automation too much
Automation is great for scheduling and organizing your social media activity, but never rely exclusively on such tools for posting so you won’t lose that valuable personal touch with clients which makes your brand stand out. Show that you’re human and strive to make the engagement experience for your target audience more personal.
Engage your audience.
Don’t take social media as a place only to sell or create awareness about your business. Yeah, social media can help you achieve those goals but you have to Be understanding, be considerate, to eat the fruit of social media. Follow up on complaints, and give people the information they ask for.
Optimize for feedback:
Always be eager to hear from your audience, and give them the opportunity to speak to you, either by replying to a post or speaking to you on a mobile call. You can also encourage them to tag you in their posts. It is a fact that some people can use the opportunity to speak ill of your business, however, Negative feedback doesn’t necessarily have to end in disaster. It can be an opportunity to show your customers – and everyone else who might be watching – that you truly want to help them.
Be swift in your response:
Remember social media is a place where you engage your audience, and you won’t be able to do that if you don’t reply to their comment on time. One of your social media strategies should include not allowing a comment to linger for over 24hrs before you respond. Treat your customer as top priority.
Have you ever checked out the social media page for a brand or product you’re interested in, only to find nothing’s been updated for months? Another big mistake.
It might make people wonder if anything’s stirring over there or if you’re even in business anymore.
Make sure you are consistent in your posts. Don’t post today than wait for two weeks to post, you should continue to churn out good and relevant content so as not to lose your customers and potential customers to active competitors.
Pay attention to timing
Post only when your audience is online and listening. When you post to social media, you want people to see your posts. You’ll have better luck if you post when there are more people online to see your content. To make the most of your social media activity, track analytics so you know when your followers are active on specific channels. Use this information to schedule your posts – engaging consumers during these times will help you make the most of your social media engagement. Don’t waste time posting when your followers aren’t online.
Be original and try different forms of content.
To stand out from your competitors, try to come up with original ideas. By doing so, you’ll keep your audience interested in what you have to say and want to hear more from you. Be creative and show your personality. This is how you can gain a loyal following – It’s what makes you stand out from others. Make sure your social channels are engaging and leave consumers with a positive impression.
It can’t be emphasized enough that you’ll want to measure what your efforts are actually doing for you. Using social media and analytics tools, you can see firsthand how your social media efforts are contributing to your bottom line, and learn which are more valuable than others.
It’s easy to sidestep a social media disaster.
Stay true to yourself, respond to comments, focus on the sites that make sense, be consistent, and measure your results. Do all this and your social media efforts can thrive.